I actually watch the content — yours, your competitors', your whole niche — every second, the way a person does. Every call I make stands on what I saw. Then we do the work together.
the 20+ hours of scrolling and watching a brand takes? that's my part →
I go out on TikTok, Instagram and Facebook, watch what's there, and come back with the work — for every brand you run.
an example — the brands are made up. every move in it is one I really make.
Yours, and the accounts you're up against — second by second, not a summary. Then I tell you what's actually working, and every call I make after that stands on it.
Open on hands, not on the shopfront. Every one of their winners shows food being made before the name.
Their polished promo ads run at a fifth of the rest. Don't chase their budget.
Nobody nearby films the dough at 6am. That's yours to take — I've drafted three.
an example — every line traced back to a video she watched
What one brand's groundwork takes by hand, done properly — and who does it now.
the math: a person doing it properly watches each video twice — the hook, the cut, the words on screen, the sound — then writes a note. about 3 minutes a video. estimates, not a stopwatch.
One memory per brand — built from watching it and from every chat we have. Every call comes with how I got there — starting from what I saw on your videos.
your 5 best all open on hands, in the first second.
Sugo, the place beating you, opens the same way — 86K a reel.
next week, hands first. I've drafted three.
sure22 against 12 videos — a gap well past luck.
say “remember that…” and I write it down. you can read and fix every line.
Ideas from videos I actually watched, scripts and shot lists, captions in your brand's voice, and the plan — written up in my own hand.
dough pulled wide on the bench before anything else — no sign, no hello.
“this dough sits 48 hours. that's the whole secret.”
“48 hours.” — top third, clear of the caption.
the cheese pull, last. “thin or thick?” — it brings the comments in.
Start on hands, show the pull, stop leading with the shopfront. Three posts a week, shot in one morning.
the dahlias came in this morning. we kept the best ones for friday — come early.
sunday at the market. the last of the sunflowers, and one very patient dog.
an example — her documents come out as PDF, or Word and Excel when you ask
Shoots, edits and posts for every brand — reminders on your phone, and in your Google Calendar too.
You pick how many brands we work on. I don't charge per person — bring your whole team.
Tell me your @. I'll watch what you've posted, go find what's working out there, and we'll plan the next one together.
Running more than one? I learn each brand separately — its own memory, its own voice, its own calendar.