Give me their @. I watch every video they posted — then tell you what's working for them, what to take, what to leave, and the gap nobody's filling.
their numbers say who's winning. their videos say why.
An example: a pizza place against the four nearest it — 118 videos, every second of every one.
Open on hands, not on the shopfront. Every one of their winners shows food being made before the name.
Their polished promo ads run at a fifth of the rest. Don't chase their budget.
Nobody nearby films the dough at 6am. That's yours to take — I've drafted three.
an example — every line traced back to a video she watched
I read their videos the way you would if you had a week: every one, start to finish.
How their winners open, how long they run, what's on screen — each against their own typical views, so one lucky hit fools neither of us.
What's worth borrowing, and what isn't worth chasing — like a polished ad their budget carried.
What nobody in your space is filming yet. That one's yours to take, and I'll draft the first ones.
Paste their @, or tell me who you're up against — “the five pizza places nearest us” — and I go and find them.
Every video they posted: who's in frame, what's said, the words on screen, how it's cut. Then the views, likes and comments each one really got.
What's working for them, what to take, what to leave, and the gap. Ask me again next month and I'll look again.
When their “best” post has views far above their usual, a like rate a fraction of it, and an ad mark, I say so — and compare organic to organic. You don't copy a budget.
And I compare them against themselves: their typical video, not their one viral.
Tell me their @. I'll watch everything they posted, tell you what's working for them, and find the gap nobody's filling.
Running more than one? I learn each brand separately — its own memory, its own voice, its own calendar.