One line of brief. I write the script, the shot list and what goes on screen — from videos I actually watched, on your account and out there.
not a generator. a teammate who watched.
One line of brief, and you get the scripts, the shot lists and the plan — written up, in my own hand.
dough pulled wide on the bench before anything else — no sign, no hello.
“this dough sits 48 hours. that's the whole secret.”
“48 hours.” — top third, clear of the caption.
the cheese pull, last. “thin or thick?” — it brings the comments in.
Start on hands, show the pull, stop leading with the shopfront. Three posts a week, shot in one morning.
an example — her documents come out as PDF, or Word and Excel when you ask
Written from what I watched — yours, the accounts you're up against, and what's working out there this week.
The hook, the beats, the line to camera — in your voice, and in your audience's language.
What to film, in what order, and what goes on screen — so one morning of filming covers the week.
Every idea says which videos it came from. Open them and judge for yourself.
I watch your account first, so the ideas fit your voice and what already works for you. I keep one page of notes per brand, and you can fix any line.
“Three posts for Friday about the new dough.” That's enough. If I need something only you know, I ask — one tap.
Written up as a document — PDF, or Word and Excel when you ask — and on your calendar, with reminders.
Your videos, the accounts you're up against, and what's travelling out there this week. So when I say “open on hands, not on the shopfront”, I can show you the videos that say so.
Tell me your @ first, so the ideas are yours. Then one line of brief — and I'll write the week.
Running more than one? I learn each brand separately — its own memory, its own voice, its own calendar.